Sabotage Rum
Built on a strong Caribbean heritage.
Over history there's been plenty of time to master a spirit, and those early settlers of the America's lived for the taste of that liquid gold. Hence why Sabotage Dark Rum released a special Gold edition. Made for those who like the best craftsmanship.
Sabotage Vodka
The spirit that brings the night to life!
Targeted towards the university students and people in their 20's, Sabotage vodka is the complete match to your favourite mixer. The colours reflect the fun times that come from catching up with friends or celebrating at a party.
Sabotage Gin
Bit of a dark horse.
A smooth handcrafted gin, but a bit of a dark horse. Precision and strength all in one. This is the spirit that compliments the tonic and a wedge of lime or lemon, or have it straight if it's one of those days. Distilled for those who have that refined palate.
Sabotage
Same name different taste. Three spirits.
The challenge was to take the same name and apply it to three different identities. Showcasing the different personalities of the brands and give the individual target audiences a brand to relate to.
A key component was identifying what the target audiences for each product would resonate with.
The main outcomes were the visual identities for each spirit consisting of colour, message/tone of voice, and typography.
